flows

Filter Steps

Conditional logic in flows

Filters allow you to use conditional logic in flows, enabling branching execution paths and more powerful single runs.

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Quality scoring. If a value returned is lower than a specific quality threshold or score, take a less resource-intensive approach to outreach.
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Response optimization. If a subject responds in a particular way to an earlier action, pursue one action. Otherwise, pursue the other.
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Robust workflows. If something fails, try again.

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